Make a video? Why not?

Small business owners can benefit from using web videos as a source of advertising for their companies.  Yesterday, having a video was just a kind of neat thing for your web site.  Today, experts all agree that not having a video puts you at a competitive disadvantage.

Making videos can be inexpensive.  Some business owners I know actually do it “in-house” since they have tech-savvy staff or kids.   Professional production can be found at a surprisingly low cost.

Many businesses that use web videos host them on popular video sites, such as YouTube or Google Video.

If you want to make a video about your business there are ways to help ensure a positive feedback. Here’s one:

If you have a niche audience, design the web video around your customer’s needs.  A great way to gain customers and create a good brand loyalty is by making a web video that not only informs customers about your product or service, but also gives them something in return –  a practical “how-to” that relates to your product or service.

This is a great way to let your customers actually trust you, and when customers trust a business, they usually will stay with them for many years.  By allowing your customers to trust you, you will have a better chance of building a relationship with the customer. Using web videos are a great way to not only promote your business, but also to help people.

In a world that is surrounded by cut-throat advertising, it is imperative that you have a way that allows individuals to trust you, as well as feel that you are there to help them. For many years the best way to advertise for your business was through normal, text ads and other types of articles. Even though there are many businesses that have found success through these means, with the ever evolving technology that surrounds the Internet, the world has changed!  This new way of advertising is through web videos, and it is quickly becoming one of the best ways to create brand loyalty and help build a customer base.

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