Goal setting is a very important tool for business owners. A recent article suggested that individuals who set clear and concise written goals will earn ten times more than those who don’t utilize goals in their professional careers.
How do you know if you have arrived if you don’t know where you were headed? Think about it.
We use written goals in our personal life daily. Shopping lists, lists of household chores.
Business goals are no different. Ron Willingham in his book “Integrity Selling for the 21st Century” discusses how “strong goal clarity” is a trait that high achievers possess. He defines goal clarity as “having clear, specific written goals of what you want to have happen in your future. They must be goals that you deeply desire, and most important, goals you firmly believe are possible for you to achieve, and that you feel you deserve to achieve.” Let’s analyze some of these terms.
- Clear, specific written goals – Writing them down seems easy; however where does one start? Think macro level then write down the things needed to get there
- Goals that you deeply desire – consider the emotional impact of desire.
- Goals that you firmly believe are possible and deserve to achieve.
How do business owners use this very important tool?
- Set clear, concise written goals for the benefit of the organization.
- Have your team do the same.
- Set goal guidelines, clear, achievable, etc.
- Have goal setting meetings to share ideas that eventually become goals.
- Reward employees for their contribution to the organization’s goals.
- Periodically review goals and modify them as necessary.
I have found that goal setting has created success for my business. I maintain the same for my clients and work with them in setting goals that are possible and likely to create success. We review these goals periodically.
My goal for clients is to help them achieve higher levels of success.