Many small businesses find that it is tough to market during the holiday season. The thought is that customers are busy with holiday activities and aren’t interested is what your company does.
You may want to think about ways of connecting with customers on things they can feel good about. Many people pay attention to companies that do good things in their community.
Getting behind a local or national charity has many benefits for a company. Here are just a few:
- Rallies customers and the public around shared passions
- Makes valuable and lasting community connections
- Builds trust and customer loyalty
- Becomes part of your brand identity
- Shows that you’re a good corporate citizen
Cause-based marketing and community-based marketing can be done on a very small scale. Even in a tough economy, businesses can still find meaningful ways to connect to worthy causes.
Communities and organizations across America are suffering from budget cuts. Find a cause and be a sponsor. Coordinate and engage volunteers, give recognition in your social media outreach – to name just a few.
You don’t have to go it alone. Get together with other businesses and colleagues to raise funds for a local charity or cause. You’ll all share the burden — and the benefits, too. You’ll give some great help and exposure to the organization you’re helping, as well as your business and the others who lend a hand.
The holidays are a natural time to invite customers to join you in helping others. But you can support your chosen cause in a variety of ways all year long. It doesn’t have to be with money: It can be through volunteering or using your business place as a drop-off point for Toys for Tots, a food drive, whatever the cause at hand may be. You set the example first. Then your customers will follow.